The meat your pet was born to love.
Freeze-dried Nibs made from single-source novel protein, an organ blend, and one vegetable. No fillers, no shortcuts — just pure nourishment.
Offer applies automatically at checkout on your first order.
One protein
Kangaroo, rabbit, venison, or wagyu beef — never blended, never mystery meat.
One organ blend
Whole-food nutrition, the way nature packaged it — not a lab-made additive.
One vegetable
A single whole vegetable for balance. Nothing else. No fillers, ever.
To provide honest, locally sourced, premium pet food that boosts your pet’s health and overall lifespan.
For all pets to experience the health benefits of novel protein and the essential nutrients they need.
Four proteins. Zero shortcuts.
Every bag is freeze-dried in small batches with one protein, one organ blend, and one vegetable — nothing your dog doesn’t need.
VenisonVenison, Heart, Liver & Sweet Potato
- Heart health
- Iron & fiber boost
- Bone development
Wagyu BeefWagyu Beef, Heart, Liver & Broccoli
- Active pets
- Muscle & vitality support
- Immune & digestive health
KangarooKangaroo & Pumpkin
- Hypoallergenic nutrition
- Healthy skin & coat
- Digestive support
Prefer a sprinkle-on topper?
Same single-source protein, freeze-dried into flakes you sprinkle right over your dog’s regular food and rehydrate into a savory broth.
Shop all sprinkles →
VenisonVenison & Sweet Potato Sprinkles
- Lean, novel protein
- Allergy-friendly diets
- Rotational diet support
Wagyu BeefWagyu Beef & Broccoli Sprinkles
- Active pets
- Muscle & vitality support
- Picky eaters
RabbitRabbit & Carrot Sprinkles
- Sensitive stomachs
- Weight management
- Limited-ingredient diets
KangarooKangaroo & Pumpkin Sprinkles
- Hypoallergenic nutrition
- Picky eaters
- Low-fat diets
Family run, women-led
We’re Chicago locals who believe in honesty, quality, and helping pet parents make better choices for their best friends.
Novel proteins you can’t easily find
Kangaroo, rabbit, venison, and wagyu beef — nutrient-rich proteins that most traditional pet food never touches.
Three ingredients. Nothing else.
One protein, one organ blend, one vegetable. Freeze-dried in small batches — no fillers, no shortcuts.
Your dog’s first bag is 20% off.
Your pet deserves the best. No filler, no shortcuts, just pure nourishment.
Shop now